Content Is King

Posted on April 23, 2014 by Sal Ientile

“Content is King”

Visionary Bill Gates once imagined a futuristic world where everyone would possess the power to affordably create and publish original content. That day has arrived. His brilliant article, entitled “Content is King”, was prophetically written back in 1996 about the future of online content. You can read Gates’s article here, courtesy of SlideShare.

Bill was right indeed: Content is King on the Internet. People gravitate to information and entertainment, and more so than ever, they discover what they seek online.

I know you trust Bill, but what about facts?

According to Stats Canada, Canadians are avid online shoppers and researchers:

“The value of orders placed online by Canadians reached $18.9 billion in 2012, up 24% from 2010 when the survey was last conducted. More than half of Internet users (56%) ordered goods or services online in 2012, up from 51% in 2010. In 2012, 77% of Internet users did research on goods and services…”

For more, visit this link to Stats Canada.

Now, to put Canadian Internet usage into perspective: a recent report by the Canadian Internet Registration Authority revealed that no country’s citizens use the Internet more than us Canadians:

“Not only are a greater percentage of Canadians online than the other citizens of most other countries, but they spend more time there, as well. A recent ComScore study puts Canadians in the number 1 spot, at 45 hours per month, almost double the global average.”

Excerpt courtesy of the CIRA 2013 Fact Book. View full report here.

Canadians spend hours searching for relevant information online. They discover the most SEO friendly material – the blogs, eBooks, Web pages that perform well on Google and other search engines. S. I. Copywriting provides businesses and professionals with originally composed, well-written content because there is an advantageous urgent need for companies to publish information on a regular basis. The end result: more web views, more social media followers, and a voice that will be heard.

Search engines are a major source of website traffic (leads), tweets Sean Moffet, America’s foremost business relationship expert:

81% of businesses with a web presence consider their blogs to be an important asset to driving their business.

— Sean Moffett (@TheSeanMoffett) December 17, 2013

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Freelance Writing Services – S. I. Copywriting »

S. I. Copywriting puts words to work by creating a catalogue of search engine friendly content for clients.

Microsoft visionary Bill Gates once said, "Content is King." He's right. I'm the editor and lead writer for a website that attracts thousands of monthly views. I've learned a few things about publishing content online. The most important thing I've learned is the following:

People (consumers) gravitate toward content -- they seek it online, search Google for useful information, and click on content when presented on social media channels.

If you produce content you will attract more views. Essentially, those views are leads. Some leads become clients. And, as you already know, clients spend money.

To publish original online content is to take advantage of an opportunity; one that allows your site to do more than simply exist as a "Home Page", "About Us", and "Contact Page". Original content is social media material; search engine presence; it is: answering questions consumers type into search engines.

S. I. Copywriting puts words to work in a beneficial way for its clients. The alternative: If words aren't working -- consumers aren't locating and reading the sales message -- that message is less visible.