What is Copywriting?

Posted on April 23, 2014 by Sal Ientile

What is copywriting? Well, to some people, it’s only a word that has no bearing on day-to-day life. In fact, the word copywriting is rarely used in conversation among people who don’t work in the advertising industry or those who own a business. Some of my friends didn’t even know what copywriting — they thought it was the same thing as copyright, which is an entirely different thing altogether.

Copywriting is a writing service performed by a copywriter, and according to Merriam-Webster dictionary, a copywriter is: a writer of advertising or publicity copy.

Wait, what’s copy? In the context of a copywriter, copy is: written information that is to be published in a newspaper, magazine, etc. – Merriam-Webster.

S. I. Copywriting writes online copy for small-medium sized businesses, entrepreneurs, and publications that wish to thrive online by producing original content.

The copywriting landscape has changed. Here is how:

In the olden days, you’d start a business and hire an advertising agency or web design firm to create and design your online presence, and copywriting would be part of the package. Nowadays, many entrepreneurs and start-ups build their own websites using out-of-the-box pre-made website templates provided by affordable drag-and-drop styled web host companies like Go Daddy or WordPress.

For business owning do-it-yourselfers, designing a small business or personal website isn’t overly complicated. The use of website templates allows business owners to save a handful of money they’d have otherwise needed to hand-over to a web design agency. This new development in web design has created a need for freelance copywriters who can provide compelling, to-the-point, action oriented web copy — the only element of a website many start-ups still outsource, and for good reason.

Here’s why it’s a great idea to outsource the copywriting on your small-medium business website: Because if you don’t, your website may exude unprofessionalism, which will make your business appear unprofessional, too.

Imagine you visit a website that bombards you with a cluster of words formed into a massive paragraph…

Are you going to read all the information laid out before you if it’s presented unprofessionally?

Most people don’t read poorly written copywriting because it’s riddled with spelling mistakes, grammatical errors, and run-on sentences that lose the reader’s attention. Conversely, good copywriting provides information in an easy-to-read manner, meanwhile the contrary is simply unappealing to the eyes.

A giant wall-of-words void of proper grammar and online paragraph structure screams:

Don’t read this!

It’s too long!

Too much info!

Imagine you visit a website that is riddled with spelling mistakes, grammatical errors and run-on sentences — so badly written that you can barely make sense of the company’s message…

Are you going to purchase a product or service from that company? Probably not. Few people are itching to throw money at a business that can’t even provide an easy-to-understand description of itself on its website. Would you?

Good copywriting conveys a company’s message quickly, smartly, and with a targeted approach that will appeal to web viewing consumers. Anything less is not good enough.

I’m a freelance copywriter, providing solutions to business owners in The Greater Toronto Area. I’m also the editor and founder of a FOX Sports affiliate website called TheHockeyDaily.com — that earns thousands of web views per month. I provide small businesses, entrepreneurs, and established companies with well-written, audience friendly, benefit oriented online copywriting (content writing) for a reasonable fee.

I’m easy to work with and I offer revisions on all my drafts until the final edit meets the requirements of my clients.

I have earned experience providing freelance writing services/copywriting to several industries: Floral, Security, Health, Real Estate, Construction, Masonry, Sports, Hockey, Retail, Business Professional, HVAC, Jewellery, Massage Therapy, and more.

What is copywriting? The written words that exist on your website; in your blogs, advertising and PR material; it is your written message to consumers.

If you need a copywriter for your small-medium sized business website or publication, contact S. I. Copywriting.

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S. I. Copywriting puts words to work by creating a catalogue of search engine friendly content for clients.

Microsoft visionary Bill Gates once said, "Content is King." He's right. I'm the editor and lead writer for a website that attracts thousands of monthly views. I've learned a few things about publishing content online. The most important thing I've learned is the following:

People (consumers) gravitate toward content -- they seek it online, search Google for useful information, and click on content when presented on social media channels.

If you produce content you will attract more views. Essentially, those views are leads. Some leads become clients. And, as you already know, clients spend money.

To publish original online content is to take advantage of an opportunity; one that allows your site to do more than simply exist as a "Home Page", "About Us", and "Contact Page". Original content is social media material; search engine presence; it is: answering questions consumers type into search engines.

S. I. Copywriting puts words to work in a beneficial way for its clients. The alternative: If words aren't working -- consumers aren't locating and reading the sales message -- that message is less visible.