Copywriting Quotes Archives - S. I. Copywriting

Posted on August 8, 2013 by Sal Ientile

Famous Quotes About Advertising

S I Copywriting is not only a product of my unwavering thirst to constantly create quality written content. It’s also fuelled by my love for the undeniably great thinkers who shaped and pioneered the advertising industry with incredible writing instincts and pure genius. This blog posting will highlight four of advertising’s best minds with a showcase of some very insightful things they said. Also, a smart quote from an unknown source. As a writer, sometimes it’s immensely beneficial to revisit the old quotes for a dose of clarity and inspiration.

Five Memorable Advertising Quotes

Philip Dusenberry, advertising legend and executive for iconic ad agency BBDO displayed his sense of humour when he said – “I’ve always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes”

Howard Gossage, widely known as ‘The Socrates of San Francisco’ enlightens with a very true statement about consumers – “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”

Shirley Polykoff is one of advertising’s biggest pioneers. Among many intelligent things she said, this quote is a very simple breakdown about the intentions of good copywriting – “Copy is a direct conversation with the consumer.”

If you know anything at all about advertising then you’ve heard the name Leo Burnett. The genius said and did many awe inspiring things throughout his life. Here is one of his famous quotes about advertising – “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

This gem of a quote is from an unknown source – “Copy is like a skirt, it should be short enough to keep it interesting but long enough to cover the subject”

Image of Leo Burnett is courtesy of Wikipedia.

S. I. Copywriting puts words to work by creating a catalogue of search engine friendly content for clients.

Microsoft visionary Bill Gates once said, "Content is King." He's right. I'm the editor and lead writer for a website that attracts thousands of monthly views. I've learned a few things about publishing content online. The most important thing I've learned is the following:

People (consumers) gravitate toward content -- they seek it online, search Google for useful information, and click on content when presented on social media channels.

If you produce content you will attract more views. Essentially, those views are leads. Some leads become clients. And, as you already know, clients spend money.

To publish original online content is to take advantage of an opportunity; one that allows your site to do more than simply exist as a "Home Page", "About Us", and "Contact Page". Original content is social media material; search engine presence; it is: answering questions consumers type into search engines.

S. I. Copywriting puts words to work in a beneficial way for its clients. The alternative: If words aren't working -- consumers aren't locating and reading the sales message -- that message is less visible.