Articles/Blogs

Here are some examples of my blogging work for TheHockeyWriters.com, a website that enjoys over 250,000 unique visitors per month.

It’s Safe To Be Excited About The Leafs Again

Top 10 Franchise Players In The NHL

Iginla’s List: Bruins, Penguins, Blackhawks And Kings

The Daniel Alfredsson Era Is Over

To view every article/post I’ve written for The Hockey Writers, please click here.

S. I. Copywriting puts words to work by creating a catalogue of search engine friendly content for clients.

Microsoft visionary Bill Gates once said, "Content is King." He's right. I'm the editor and lead writer for a website that attracts thousands of monthly views. I've learned a few things about publishing content online. The most important thing I've learned is the following:

People (consumers) gravitate toward content -- they seek it online, search Google for useful information, and click on content when presented on social media channels.

If you produce content you will attract more views. Essentially, those views are leads. Some leads become clients. And, as you already know, clients spend money.

To publish original online content is to take advantage of an opportunity; one that allows your site to do more than simply exist as a "Home Page", "About Us", and "Contact Page". Original content is social media material; search engine presence; it is: answering questions consumers type into search engines.

S. I. Copywriting puts words to work in a beneficial way for its clients. The alternative: If words aren't working -- consumers aren't locating and reading the sales message -- that message is less visible.